Sunday, August 21, 2011

Geseho Guerilla Store Design by Lazy

I have been working closely with a local underground brand Geseho ever since they started. They only operate on sundays for 4 hours straight from their garage, located in an industrial area, at the beginning. Followed by their flagship store which lasted only for a year. Geseho made a comeback this year by returning to the garage to where they felt at home for the brand. Geseho has based their concept on the daily garage work as a metaphor to craft, shape and define our local street culture. And I am stoked to be able to build on their branding by working on their garage space. Do check out Geseho on their website or follow them on Facebook to show your support for underground brands.

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